The Rebel Billionaire

The Rebel Billionaire: Branson's Quest for the Best is a reality show for Fox Broadcasting Company's fall 2004 season. The premise for the series is that billionaire Richard Branson, founder of Virgin Worldwide, challenges 16 contestants to tasks that will prove to him which is most qualified to take over as president of Virgin Worldwide. This gimmick resembles that of the popular NBC show The Apprentice.

The one hour show premiered Tuesday, November 9, on the Fox network, and will air at least six episodes.

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